If you are running your brand’s business website for quite some time now, you must know the type of content and the most popular pages for your website. But the issue is how someone else who is landing on your website for the first time would get to the top pages within just one or two clicks. Even if it is for content, random clicking for the requirements is quite outdated now as people are more fond of getting instant results.
Thus, your readers and Google need to know about the most valuable and useful content on your website, which is the true meaning of creating cornerstone content or essential content. Here are the details of what cornerstone content is and why it is crucial for SEO, also the strategies to make the best possible use of it.
What are the cornerstone contents?
Cornerstone content is the most crucial part of the website, which includes the most relevant articles on your website and also the posts or pages which are required to get high ranks on search engines.
It is essential content on the website, which is relatively long, informative with combined insights from various blog posts. The reason for the collection of critical content is to focus on the complete information about a particular topic. However, these cornerstone contents must reflect your business and its missions.
Cornerstone content must be written in an excellent and readily understandable language which are updated quite often, to add the most competitive ranking keywords to your profile.
What is the importance of a cornerstone article for SEO?
Cornerstone content plays a significant role in any SEO marketingstrategy. It can be hard to rank each popular terms, but a cornerstone approach can help you tackle those competitive search terms. If you write a lot of articles on similar subjects, you need to tell Google which of them is the most important. If you don’t, you’ll be eating away your chances to rank well in the search results. Adding the correct internal link structure in your posts tells Google which article is the most important article for your website.
How to learn that which is your cornerstone articles?
It is imperative to choose the cornerstone articles carefully. The four or five pages that you want someone to read when they first visit on your website are the cornerstones of your site. Do you know which are the most crucial articles for you? Do these articles target the keywords you want to rank?
This concept of cornerstone content is quite vital that a few SEO plugins have rebuilt a technique that indicated whether the article is cornerstone content worthy or not. Once you have marked your cornerstone articles, you can add them in a post overview so that you can efficiently work on improving them. The SEO services help you to prioritize the articles which you must mark as the cornerstone content, so that you never forget to link it while you upload something else related to that. If you have an extensive profile, then you will have to have more cornerstones than a smaller website. You can choose to write cornerstone articles in every related category of your website.
Five best steps to get the best cornerstone approach
The best and foremost way is to do research the correct keywords for your articles. It will help you in making a long, informative, and nicely written cornerstone articles. But just in case you have created a lot of content without spending too much time on keyword searches, then what you must do next? Here are five easy steps to do your writing into excellent cornerstone content.
– Keyword research
In the first step you have to choose the keywords you want to rank in the google search. Write your cornerstone content using the most competitive keyword to optimize your content.
– Only choose the best post
Go through all the content that is optimized for keywords to get the most competitive keywords. Then select the best out of the rest to choose as your cornerstone content from that instant.
– Care to rewrite your document
Rewrite the selected cornerstone article to make it SEO friendly. These articles are mostly lengthy and with high readability scores. Make sure you add more sub-headings in the content. Ensures to update these articles regularly.
– Keep optimizing your other uploaded posts as well
The rest of the other blog posts related to the same topics as the cornerstone article must be regularly optimized. You must keep on adding the head keywords in your blog posts to keep them high on search engines.
Link all your cornerstone article
After you have updated your cornerstone article, then it is a must that tells Google that it is updated on your website. You can do that by linking it from all the long tail articles on Google.
