Google and YouTube are the two search engines among the top three most used search engines in the world. Surprisingly both Google and YouTube are owned by the same parent company. At present, it seems that nobody can break their monopoly according to the current situations. Here we are going to discuss whether any new search engine will ever be able to take over the monopoly of Google.

The outreach of Google

The truth is that the outreach of Google is global, as it is a large organization. Google is not just the largest search engine in the world, but Alphabet Inc also owns it. The same company Alphabet Inc. is the parent company for the second-most used search engine in the world, i.e., YouTube. You can use the same account for both the search engines Google as well as for YouTube. It is the reason that, at times, the traces of searches performed in Google can be found in the search history of YouTube and vice versa.

So it clearly shows that Google is the most used search engine across the globe. It means that at present, nearly 90% of the searches on the internet are performed through Google. Only the remaining 10% is left for other search engines such as Yahoo, Bing, Yandex, and others to compete with each other. Baidu is not mentioned in the list as we are going to talk about it in a moment.

So the question that arises here in this context is: can any search engine raise to the level of Google and take over its position? You might need to understand it better, and for that, it is essential to run a history check and then come to any conclusion. For something to overcome Google’s monopoly also needs to bring in something really groundbreaking. Let us know more about it here.

Overview of the past

When looking back at the history of the IT sector, we can find many examples of such kind. In the past, many newcomers were able to overthrow the monopoly of the existing IT companies and were able to take away their market shares. As you might know, before Facebook came into trend, there was Friendster and Myspace.

Before the monopoly of Gmail and Apple Mail, the significant market share was in the hands of Hotmail. The most important one, before the rise of Google, Yahoo enjoyed the most popularity. These drastic changes took place due to different reasons.

In some cases, it was because the new company came up with more advanced technology. In other cases, it could be because of the reason that the newcomer gave a better user experience than the existing one. In some instances, it is because of the good luck of the newcomer. It has happened many times within the IT industry as well as in other industries. The newcomer may come into the market and gain a monopoly on the market overnight. In this case, a new startup may take over the monopoly of Google.

Innovation can serve

We are living in an era of technology and AI. What new technology may come into the market tomorrow can not be decided today. There are great leaps that are being taken in the niche of voice and image searches. As these technologies will get more advanced, they will also gain more popularity. People have already started using voice searches rather than manually typing their search on the keyboard.

Even a four-year-old kid can do searches with this technology. What if tomorrow a new search engine comes into that market that only delivers voice search results, and is more efficient than Google? Yes, it may sound unlikely, but it is not impossible. Also, a new search engine may come into existence that takes instruction directly from your thoughts.

Google has flaws too

Google has some minor and major flaws that a potential competitor may take advantage of. It is criticized for keeping extensive user data and promoting zero-click searches through snippets. Its other significant drawbacks include rolling out core updates that affect rankings and giving more priority to ads rather than to organic search. These drawbacks can serve as an asset for a competitor to win the battle against Google.

Existence of Baidu

Baidu is the second most used search engine in the world in terms of the number of monthly active users. But the thing is that it dominates the Chinese market alone as the use of Google is banned in China. Baidu holds around 66% shares of the Chinese market. Baidu is large enough to give competition to Google in all terms.

So the conclusion is Google’s monopoly can’t be taken over shortly. But, it is possible, and we have seen many such incidents before.