A little guide to rank your store on Google maps!
There are a vast number of local businesses today that are looking for branding their store online. There is a chance that most of your potential customers use Google maps to search for local stores near them. So it is the best idea to place yourself on the map so that potential customers can easily approach you. Now a question must have popped in your mind, i.e., what is the best way to catch the attention of your customers? The simple answer is Google Maps marketing.
Understand Google Maps Marketing:
Google maps marketing is a straightforward process of optimizing the presence of your brand at online platforms, Google Maps. The main idea of your presence online is to enhance your brand’s visibility online. This marketing service uses many strategies and methods to help in growing your business to reach on the top three of the search list on Google maps.
Marketing Strategies:
Google maps marketing involves the usage of Google Maps to locate your business quickly. It happens if you are willing to increase the local traffic towards your business location. However, to put up practical usage of Google maps marketing service, you must use specific marketing strategies like –
- Add the correct location of your business.
- Use inbound links and citations to optimize the traffic towards your business.
- Take use of Google My Business.
What is Google My Business (GMB)?
Google My Business is a Google platform where you are required to add your phone number, website address, physical address, reviews, photos, business hours, and some attractive information about your business. It is an easy and effective way to get the best results for your business from Google Maps marketing.
How to enlist your business with Google My Business?
- Head right on the GMB page and click on the button that says – Manage now.
- Name your business in the list and then add all the required information about your business on the profile.
- Learn all the Google guidelines before creating your profile.
- All the relevant information must be added to your GMB profile.
- After you have made your profile, then make sure to verify every mentioned detail on the GMB profile.
- Then the last step is to enhance your Google Maps search engine optimization.
Ways to Improve your Google Maps ranking:
It is crucial to get the best Google maps ranking as it can be profitable for both you and your customers. Your brand ranking on Google maps indicates your SEO performance. There are many people are still struggling to get the best results, so here are simple ways to improve your ranking on Google Maps.
– Try to add your main keyword in the GMB profile name
It is the most effective way to trigger your ranking on Google Maps. Adding the keyword in the name might decrease your NAP (name, address, and phone number) consistency but would decently enhance your Google maps ranking. So, it is entirely worth it if you are getting profit in return.
There is a chance that GMB categories don’t truly match your business. Thus, the primary category must have the name as close as possible to the main keyword and all the various big city names with a high ranking to get the results. And the second category must be maxed out with the related categories to increase your visits through other keywords as well.
– Build a niche and also add local citations to your GMB profile
Building a niche is the primary aspect of enhancing your local SEO through both off-page and on-page optimization. To improve off-page optimization, you must create a niche along with google indexed local citations. Also, remember if the citations are not indexed, then they won’t cause any profit to your brand ranking.
– Keep up a check on your On-Page
Search engine optimization to get high ranking on Google maps is somewhat dependent on “On-page.” However, most of the local brands tend to neglect this critical ranking factor for the growth of their business. Here are some ways to keep a check and fix your On-page optimization.
- You must use a mobile-friendly website with an SSL certificate.
- Your content on the landing page of your website must be SEO optimized and must have a minimum of 1K words, pictures, geo modifiers, primary and secondary keywords on it. Also, the LSI version must be nicely placed multiple times throughout the page.
- Your NAP information must be appropriately included on the Google maps page, along with embedded Google maps and proper schema markup.
Your brand must have significant social signals because it is getting more and more critical for Google maps ranking and organic search engine results. Socials signals mostly include your social media appearance, website share, and likes on your brand’s website. You can achieve it by running adds on social media with your company’s website link to get maximum exposure, potential customers, and improved Google maps ranking.
– Add more and more reviews to your website
Adding reviews is another great way to improve your brand’s Google maps ranking and the number of clicks on your website. Your profile must be appealing so that you attract more and more traffic towards your site; thus, no way better is than adding great reviews on your website’s landing page. Also, make sure to do not to get all the rankings at the same time to give a natural outlook to Google and your potential customers.
– Reach your potential clients through Guest posting
Make sure to add guest post articles on your profile only once the website’s basic foundational links like social profiled, citations, etc. are done. You must add high-quality articles on your profile to rank national and international reach with the help of selected keywords.
Winding up:
Use these basic ways Google maps marketing to increase your rank on Google maps.
